In less than three years from launching TETRA Hearing, we now have over 10,000 TETRA devices in use by the hunting and shooting community. Given the exponential growth, we have recently expanded our executive leadership team with some of the best talent in the industry. Our newest additions to the TETRA Hearing™ team are Scott Shepherd and Lucas Mashtare.
Shepherd joins TETRA Hearing™ as Director of Business Development from a successful tenure of sales and business development across industry-leading brands throughout his career. Known for always thinking outside the box, Scott and his family live the outdoor lifestyle in their home state of Ohio, where the growth of TETRA hits home with his children taking interest in all things outdoors. Taking on the role of Business Development for TETRA Hearing™, Scott aims to develop the right relationships with the most well-respected brands in the outdoor space and to propel our efforts as the innovation leader in hearing technology.
Mashtare joins TETRA Hearing™ from an extensive marketing and communications background in the outdoor space, with a proven track record of growing brands, while simultaneously telling their story. TETRA Hearing™ hits home for Lucas, bringing his former military experience to the forefront to pair for the first time with his experiences in the outdoor space. Residing in South Carolina, Lucas will take on the role of VP, Marketing and Communication for TETRA Hearing™, to advance our unique story and strong value propositions. From pursuit to pursuit, and wherever the blacktop ends, and adventure begins, you will find Lucas bringing to the forefront the delight of hearing.
TETRA Hearing CEO and Co-Founder Dr. Bill Dickinson, AuD, is thrilled with his recent recruitment of these new leaders. “I have patiently waited a long time to fill these important positions, and boy has it been worth the wait. Our accelerated growth and success have created a big demand for these new positions. Clearly the hunting and shooting market has been waiting for a premium hearing experience that accompanies world class protection. Both Scott and Lucas are passionate outdoorsmen, highly experienced in the category and strongly committed men of family and faith. They are a perfect fit for the TETRA Hearing brand and will only accelerate TETRA as the innovation leader of sound and hearing.”
Dr. Bill Dickinson, AuD, and the team at TETRA have paved the way by bringing a new-aged approach of innovation into the outdoor scene. Bringing health benefits into the industry we all hold near and dear, while simultaneously improving the experience tailored around our favorite adventures. The TETRA Hearing™ story is a good one, and one worth hearing.
For more information about TETRA Hearing™ and it’s complete product line, please visit http://www.tetrahearing.com/.
About TETRA Hearing™
TETRA Hearing™ was conceived and founded by Bill Dickinson, Au.D. and David Gnewikow, Ph.D. With 50 years combined experience in the hearing care industry and 80 years combined experience hunting, these two hearing doctors brought their knowledge, experience, ideas and passions together to form TETRA. There were two driving ideas behind TETRA:
- Perfected Protection: 86% of hunters don’t wear hearing protection while hunting. Over our careers of helping patients with hearing loss, we’ve seen what a lifetime of noise exposure from hunting does to the hearing, and the lives of our patients. We set out with the goal of developing hearing technology that hunters would actually wear and use. Our products are premium technology, comfortable, and give hunters a natural hearing experience, while still protecting their hearing
- Targeted Enhancement: A lifetime of noise exposure from hunting, loud equipment, motors and more can rob us of our hunting edge. Hearing loss makes it harder to detect our game and almost impossible to tell distance and direction. We developed our patent-pending Specialized Target Optimization™ (STO), the world’s first hearing technology designed optimize hearing for hunters in their specific hunting environments. TETRA gives hunters an edge and gives them their edge back.
Our goal at TETRA Hearing™ is to build custom experiences that can live on from generation to generation, while simultaneously bringing health benefits to the outdoor space that we all hold near and dear.