We first met Ronnie ‘Cuz’ Strickland  in our infancy here at TETRA Hearing™, when he first stepped foot in our booth at the National Wild Turkey Federation event in Nashville, Tennessee back in 2019. From that  moment on, Cuz has been an influential part of the TETRA family! As an inspiration to many in the outdoor community, many know Mr. Cuz Strickland as a pioneer and a voice when it comes to education, conservation and what it truly means to be a sportsman. 


Here at TETRA Hearing™, our first overarching mission is to set the standard when it comes to wearing hearing protection in the outdoors. This past week, at the 2024 National Wild Turkey Federation sport show, we were proud to announce Ronnie ‘Cuz’ Strickland, as the first recipient of ‘THE STANDARD’ Award, presented by TETRA Hearing™. This award embodies the individual that goes above and beyond to be an agent of change, when it comes to wearing hearing protection in the outdoors.

‘ Four years ago, TETRA got me back in the game as far as hearing in the turkey woods. I can hear as well as my two grandsons [well almost]... and I owe it all to the folks at TETRA Hearing™’, said Cuz

This achievement sets the tone for years to come and create that generational change that allows outdoorsmen and women to preserve the sounds and memories experienced afield. Here at TETRA, we are in the business of making a BETTER  EXPERIENCE, and we owe it all to the community who ‘Set the Standard’ for those to follow. 

For more information about TETRA Hearing™ and it’s complete product line, please visit http://www.tetrahearing.com/.

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About TETRA Hearing™

TETRA Hearing™ was conceived and founded by Bill Dickinson, Au.D. and David Gnewikow, Ph.D. With 50 years combined experience in the hearing care industry and 80 years combined experience hunting, these two hearing doctors brought their knowledge, experience, ideas and passions together to form TETRA. There were two driving ideas behind TETRA:

  • Perfected Protection: 86% of hunters don’t wear hearing protection while hunting. Over our careers of helping patients with hearing loss, we’ve seen what a lifetime of noise exposure from hunting does to the hearing, and the lives of our patients. We set out with the goal of developing hearing technology that hunters would actually wear and use. Our products are premium technology, comfortable, and give hunters a natural hearing experience, while still protecting their hearing
  • Targeted Enhancement: A lifetime of noise exposure from hunting, loud equipment, motors and more can rob us of our hunting edge. Hearing loss makes it harder to detect our game and almost impossible to tell distance and direction. We developed our patent-pending Specialized Target Optimization™ (STO), the world’s first hearing technology designed optimize hearing for hunters in their specific hunting environments. TETRA gives hunters an edge and gives them their edge back.

Our goal at TETRA Hearing™ is to build custom experiences that can live on from generation to generation, while simultaneously bringing health benefits to the outdoor space that we all hold near and dear.