A little over three years after launching TETRA Hearing™, we now have over 20,000 TETRA devices in ears used by the hunting and shooting community. Given the exponential growth, we have recently expanded our team with some of the best talent in the industry. Our newest additions to the TETRA Hearing™ team are Shane Shoemake, Riley Qualls and Crews Holt.

Shoemake joins TETRA Hearing™ as the Director of Media from a successful tenure of media production and education across industry-leading brands throughout his career. Known for always thinking outside the box, Shane comes from his own media production business called SkyVue Media, where he and his family have worked alongside some of the top brands in the Nashville/Franklin, TN area. TETRA hits home specifically for him with how relatable and important the topic of hearing protection is both in and outside the outdoor sector. Taking on the Director of Media role for TETRA Hearing™, Shane aims to build the story behind the TETRA brand and create turkey content, along with developing the right relationships with media partners and the most well-respected brands in the outdoor space, propelling our efforts as the innovation leader in hearing technology.

Qualls joins TETRA Hearing™ from an extensive management, hospitality, and customer service background. With a proven track record, Riley is a great addition to the TETRA Hearing™, providing a successful consumer journey for those that embark on the ‘TETRA Experience’  bringing his attention to detail to the forefront when it comes to internal operations, customer service and creating an unparalleled experience for the TETRA user. Residing in Franklin, Riley will take on the role of Operations Manager for TETRA Hearing™, to advance our unique story and strong value propositions. 

Holt joins TETRA Hearing™ as the Program Manager of eCommerce. With a well-known passion for helping people and his personal love of the outdoors. Crews is a graduate of MTSU with a degree in Business Administration - Major in Marketing, as well as a five-year tenure as a collegiate athlete on MTSU’s football team. Before his recruitment to TETRA, Crews worked daily in the healthcare channel in consumer lead generation and management, optimizing the customer experience across the sales funnel.  As the Program Manager of eCommerce, Crews will focus his time on continuing the growth of our Direct-to-Consumer channels here at TETRA, with a focus on sales growth and managing sales analytics across all TETRA platforms.

TETRA Hearing CEO and Co-Founder Dr. Bill Dickinson, AuD, is thrilled with his recent recruitment of these new team members. “I have patiently waited a long time to fill these important positions, and boy has it been worth the wait. Our accelerated growth and success have created a big demand for these new positions. Clearly the hunting and shooting market has been waiting for a premium hearing experience that accompanies world class protection. Shane, Riley and Crews are all proven and passionate professionals, highly experienced in the category and strongly committed men of family and faith. They are a perfect fit for the TETRA Hearing brand and will only accelerate TETRA as the innovation leader in both sound and hearing.”

Dr. Bill Dickinson, AuD, and the team at TETRA have paved the way by bringing a new-aged approach of innovation into the outdoor scene. Bringing health benefits into the industry we all hold near and dear, while simultaneously improving the experience tailored around our favorite adventures. The TETRA Hearing™ story is a good one, and one worth hearing.



For more information about TETRA Hearing™ and it’s complete product line, please visit http://www.tetrahearing.com/.

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About TETRA Hearing™

TETRA Hearing™ was conceived and founded by Bill Dickinson, Au.D. and David Gnewikow, Ph.D. With 50 years combined experience in the hearing care industry and 80 years combined experience hunting, these two hearing doctors brought their knowledge, experience, ideas and passions together to form TETRA. There were two driving ideas behind TETRA:

  • Perfected Protection: 86% of hunters don’t wear hearing protection while hunting. Over our careers of helping patients with hearing loss, we’ve seen what a lifetime of noise exposure from hunting does to the hearing, and the lives of our patients. We set out with the goal of developing hearing technology that hunters would actually wear and use. Our products are premium technology, comfortable, and give hunters a natural hearing experience, while still protecting their hearing
  • Targeted Enhancement: A lifetime of noise exposure from hunting, loud equipment, motors and more can rob us of our hunting edge. Hearing loss makes it harder to detect our game and almost impossible to tell distance and direction. We developed our patent-pending Specialized Target Optimization™ (STO), the world’s first hearing technology designed optimize hearing for hunters in their specific hunting environments. TETRA gives hunters an edge and gives them their edge back.

Our goal at TETRA Hearing™ is to build custom experiences that can live on from generation to generation, while simultaneously bringing health benefits to the outdoor space that we all hold near and dear.